James Douglas

Executive Vice President, Customer Experience

In October 2021, James joined Alectra Utilities in a newly created position as Executive Vice President, Customer Experience. As a member of the Executive Committee and reporting to the President and CEO, he is responsible for overseeing Customer Service and Metering.

Prior to joining Alectra, James founded Util-Assist, a digital innovations company at the forefront of the smart grid movement. Under his leadership as President, he grew the company to over 150 employees and successfully expanded operations throughout Canada and the United States. James was instrumental in helping more than 100 utility clients across North America navigate the changing utility industry landscape and develop plans for future-state initiatives, such as next generation advanced metering infrastructure (AMI), enhanced customer experience solutions, and utility data analytics.

With more than 29 years of experience in the utility sector, James has a strong understanding of accelerating trends that are shaping the future of the utilities sector and extensive experience with strategic planning and enterprise solutions. He attended Carleton University, where he studied Economics.